What does your brand stand for? How will it help your customers or potential clients?
#BRAND MOOD BOARD HOW TO#
Here are the steps on how to create your own brand mood board: This also gives you the opportunity to play with your creative side and share it through your brand.
![brand mood board brand mood board](https://i2.wp.com/www.arnoldandbird.com/wp-content/uploads/2019/09/45.Brand-mood-board-Elevate-Your-Curiosity-podcast-Insta.jpg)
The usual points that e-commerce business owners delve right into upon starting up a business are the marketing strategies, operations and sales monitoring.Ī brand mood board is one step further to assess what exactly is your brand for and the core values you would want to impart to for your potential customers. This can also help in guiding you with the direction that you want for your brand.
![brand mood board brand mood board](https://i.etsystatic.com/24553244/r/il/283998/2536992131/il_fullxfull.2536992131_51fq.jpg)
It may be from your website, a social media platform or a local flyer. So, what really is a Brand Mood Board?Ī brand mood board is a visual representation of who you are as a business and what you want your clients and customers to feel upon their first encounter with your brand. This just goes to show that a lot of people are now aware of the other side of the marketing spectrum, that is BRANDING. Service-based business and e-commerce websites nowadays are investing in their branding because of the psychological effect it has on potential clients and customers. Have you ever tried shopping online and jumped from one website to the other, just to end up buying from a much more expensive supplier just because their website was aesthetically good to look at? You’re not alone. If you’d like to find out more about creating a mood board for your brand or business, drop me a note and say hello.Author: BidPixel Published on: JPublished in: eCommerce If it doesn’t, you may be heading in the wrong direction. For instance, consider if your mood board align with your Instagram feed. There’s plenty of ways to monitor this too. As a web designer, I use it as a guide when creating the rest of the branding collateral to ensure all visuals are consistent and cohesive, which is key. Whether that’s to inspire or simply to ensure the design is still cohesive with that of the mood board. Throughout the branding process, we often refer back to the mood board using it as a constant reference point. EXAMPLE: LUXE & BLOOMĪlthough an inspiration board creates visual direction from the very beginning of the brand process, it doesn’t end there. It also provides you with a starting point for your brand. For my clients, it’s always exciting seeing their reactions to their mood boards as they really discover their visual identity. If you get the completely wrong vibe from it, you may want to look down the route of opting for something different This is where you’ll find that a mood board offers you direction for your branding and business going forward. EXAMPLE: HANNAH MCCLUNE PHOTOGRAPHYĪ mood board instantly sets the tone of your brand, summed in up a selection of images, graphics and colours. It also offers both the client and graphic designer clarity on the brand’s personality and the feeling you want to evoke from that. As a business owner, it’s building the connection between the vision you have in your head and how you are able to present that, and a mood board really allows for the creativity to do that.
![brand mood board brand mood board](https://absolutejem.com/wp-content/uploads/2020/04/AbsoluteJEM-FinalMoodBoard-768x734.jpg)
Sometimes words just aren’t enough, and you need visuals to translate your ideas. As a luxury graphic designer and brand stylist, I use such inspiration boards to take a client’s vision and transform it into something tangible. Mood boards are time-consuming, and they’re not just thrown together, but the benefits are endless. The various elements that make up a mood board can consist of: EXAMPLE: JENNIFER LOUISE WEDDINGS MOOD BOARDĬREDITS: Table & flowers: Taylor & Porter, Ruby & The Wolf | Bride: Artiese Studios | Fabric: KT Merry | Floral arrangement: Rhiannon Bosse | Shoes: Emmy London Ultimately, it should showcase a distinctive aesthetic and cohesive theme. If you’re wondering what mood board or inspiration board actually is, it is a carefully curated collection of visuals that aim to reflect your brand identity.
![brand mood board brand mood board](https://i.pinimg.com/originals/75/76/37/75763701b9823794b598786d16d8da41.jpg)
You may have spotted some of my work across my blog and social media, whether that’s for my own brand or for client work, and I believe that they are an essential tool when creating consistency and cohesiveness within a brand.